It has always been a well-known fact that the type of car you drive in your business will ultimately portray a certain image to new and existing customers. From the moment you pull up in their car parks, if they manage to spot the car you drive they will make certain assumptions or judgements about you and your company.
For example, if you drive around in a Ferrari, they will think that business is obviously going really well for you – but conversely they may also form the opinion that you are over-confident and are only really bothered about personal image rather than your professional one.
If you drive around in a battered old Ford Mondeo, they might think that you just don’t care what people think about you and your business, and this might lead them to think that you might also not care about their own needs and requirements, and whether the products and services you offer are going to be a perfect match or not.
Of course, there is more to a car than just image – or rather, the image that your customers think you are trying to portray! For the most part, choosing the right type of car can pay dividends when it comes to increasing your firm’s profitability.
If you have a business whereby you go around fixing people’s computers and network devices at their premises, it would be unwise to drive around in a sports car, just as it would if you offered mobile dog grooming or landscape gardening services.
By choosing a practical car, such as Mazda CX-5, you will be able to comfortably transport yourself, some passengers and a plethora of cargo in the boot without having to resort to making multiple trips between your premises and those of your customers.
By the way – in case you weren’t aware, the Mazda CX-5 is a compact crossover SUV; see more info on the CX 5 here.
Going back to the battered old Ford Mondeo car I used as an example a little earlier in this blog post, whilst such cars are great workhorses during their early years, they can develop numerous mechanical (and often costly) problems in later life.
When choosing a car for your business, it is important to choose one that not only meets your needs, but is dependable, and won’t leave you stranded by the side of the road.
As a business owner, a lot of your time will be spent on the road visiting key accounts clients, suppliers and other stakeholders in your business. Some of your journeys may undoubtedly include long motorway jaunts, so it’s important you have the right technology in your car to allow you to safely talk with people on the phone whilst you are driving.
It’s no secret that some aftermarket handsfree kits can be just as dangerous as using a mobile phone whilst driving, but many car manufacturers are developing built-in handsfree solutions that make calling people and receiving calls as easy as possible, usually with no requirements to press any buttons whilst driving.