The World Wide Web has opened up a whole host of opportunities to savvy surfers over recent years. Millions of people make a living by sitting at home and using their Internet-connected computers to do stuff.
It’s a form of flexible working that usually enables people to earn more money working from home. It sounds like a dream career, don’t you think? If you want to turn that dream into a reality for you, you’ve come to the right place!
Today’s article will focus on a particular way of making money online: blogging.
Blogging: why it’s better to keep your day job (for now)
Let’s face it; the Web is full of blogs by individuals and businesses. Some bloggers write in their spare time whereas others do it for a living. Blogging is a good way to supplement your income. You will doubtless have seen plenty of websites suggesting you can do this full-time. But here’s the thing: established blogs can often take a long time to become famous!
What those “helpful” websites don’t tell you is that you shouldn’t just quit your day job and become a full-time blogger. And expect the cash to roll in from day one! If it were that easy, everyone would be doing it!
The sensible way to make money from your blog is to do it alongside your day job. That way you can pay your bills and put food on the table. And you get to work on an exciting sideline project in your spare time.
As your blog’s popularity grows, you can decide at a later stage if it’s profitable enough to quit your day job and blog full-time. If you want to make big money from your blog, I suggest you speak with an organisation like Today’s Growth Consultant.
Marketing companies have teams that can grow your blog’s popularity to phenomenal levels. The only downside is you need to invest significantly in the cause. But if you want to do it yourself over a longer period, keep reading this page!
Setting up your blog
The first step to building your DIY blogging empire is to set up your new blog. There are a few different ways you can do this. The cheapest way is to sign up for a new blog with Blogger or WordPress.com.
It takes just a few minutes to set one up, and you can start writing soon afterwards! But what if you’d like more control over your content? For the tech-savvy among you, begin by registering a domain name for your blog.
The primary benefit of buying a domain name is that you have a nicer-looking URL. Instead of myblog.wordpress.com, for instance, your blog address would be myblog.com. Next, you need to find a server to run your blog. What you are looking for is a “web host.”
Domain name and hosting costs aren’t expensive. In fact, it’s cheaper than buying a couple of beers when you’re out and about!
Themes and Layouts
When you have your domain name and hosting sorted out, you will then have to choose a suitable style or “theme” for your blog. The beauty about WordPress blogs is that you can install new themes in seconds. It’s so simple anyone can do it!
It doesn’t matter whether you choose a free or “premium” theme for your blog. What does matter is that the style and layout are right. These days responsive website themes get chosen by bloggers for several reasons.
Responsive website layouts adapt to devices or screen sizes used to access sites. That means if someone accesses your blog from a mobile, the design is different to one that get shown for computer users.
No-one wants to zoom in on content when using devices with small screens. Responsive layouts ensure the font sizes used complement the screen resolution of the device.
Another reason responsive themes get used by bloggers is that they look good! Today’s responsive themes have a plethora of styling and customisation options. Years ago, standard blog themes seldom had such flexibility.
Once you have the basic setup of your blog completed, your next job is to get it populated with juicy, good quality content! You don’t need to have qualifications in the language you write your blog post in. But you do need to have a good grasp of spelling and grammar.
One bugbear that blog readers have is trying to decipher hard-to-read content. If all your blog posts make no sense, your readers will go elsewhere! Tools like Grammarly can help you sharpen up your text content if your written language skills aren’t so hot.
The content that you write on your blog has to be relevant to the general theme of the site. Gardening tips on a blog focused on technology tips will dilute your content and confuse readers.
When you write your blog posts, you need to make them grab the attention of your readers. Include stunning visuals like images and video content within your blog posts to help you achieve that goal.
You will doubtless include outbound links in some of your blog posts. Be sure that they are relevant to your post. And make sure you include a text description or “caption” for each link. Doing so is good for people that use screen reading software. And it’s also good for SEO purposes too.
Advertising and sponsorship
If you want to generate revenue from your blog, you need to monetise it. And, to do that, you need to use a variety of advertising and sponsorship methods on your site!
Affiliate linking enables you to make money from people that buy products you link to from your blog. Banners and “skyscraper” adverts are also another good way to generate money too.
Sometimes companies might approach you to “sponsor” your site in exchange for money. For example, let’s say your blog topics relate to the insurance industry. A car insurance firm might ask you to write some featured blog posts and include links to their site.